Friday, April 23, 2010

FELICITOUS MISREADING

Until the startling news about Jesus' being risen in Albania (see yesterday's blog), my favorite misreading was the advertisement for a local fitness center. I kept seeing the billboard along various roadways. It read,

"ONE CLIENT, ONE TRAINER, ONE GOAT."

Talk about an image grabbing attention! I've seen a lot of fitness equipment promoted--everything from a four-hundred dollar gadget that cradles your feet while you lie flat on the ground and let the machine send silent sound waves through your body (ho-ho-ho), to a simulated-skiing exercise machine that throws the unco-ordinated novice straight into the snowdrift of bed linens. But a GOAT?

What exactly could be the goat's part in your fitness quest? Catch the goat and win a week's free training? Let the goat (a horned ram) chase YOU and watch the flab disappear? Eat only what the goat eats and become as fleet-footed? (But goats eat old pantyhose and plastic forks!)

After passing the billboard many times, in wonderment, I eventually saw that the final letter was rather skewed, oddly designed. It was not actually a lively T, just a routine L. Sigh. I preferred the goat to the goal.

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