Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts

Friday, April 23, 2010

FELICITOUS MISREADING

Until the startling news about Jesus' being risen in Albania (see yesterday's blog), my favorite misreading was the advertisement for a local fitness center. I kept seeing the billboard along various roadways. It read,

"ONE CLIENT, ONE TRAINER, ONE GOAT."

Talk about an image grabbing attention! I've seen a lot of fitness equipment promoted--everything from a four-hundred dollar gadget that cradles your feet while you lie flat on the ground and let the machine send silent sound waves through your body (ho-ho-ho), to a simulated-skiing exercise machine that throws the unco-ordinated novice straight into the snowdrift of bed linens. But a GOAT?

What exactly could be the goat's part in your fitness quest? Catch the goat and win a week's free training? Let the goat (a horned ram) chase YOU and watch the flab disappear? Eat only what the goat eats and become as fleet-footed? (But goats eat old pantyhose and plastic forks!)

After passing the billboard many times, in wonderment, I eventually saw that the final letter was rather skewed, oddly designed. It was not actually a lively T, just a routine L. Sigh. I preferred the goat to the goal.